For their proprietary trading software, Wall Street-based brokerage, market data and analytical software provider GFInet needed us to design a 40-page User’s Manual, to explain how to use their trading software in an inviting and user-friendly manner. We translated the raw information into clear and concise page layouts (the “after” exhibits) that explained in a straightforward manner the functionality of each window and button and how to do common tasks like placing an order. GFInet was so thrilled with the end result that they printed additional copies and adopted it as a marketing vehicle.