Brocair Partners came to us needing almost a complete overhaul of their corporate image. Brocair, in Scots Gaelic, means foxhunter. Hence their initial website had pictures of foxhunters on each and every page and their logo needed a descriptive tagline to tie into their core competency. Their PowerPoint templates were ready-made Microsoft templates. And, their research reports and marketing email blasts didn't exist at all. We came up with a consistent color palette, system of typography and malleable graphic language that was special and memorable, yet at the same time communicated that Brocair Partners is a financial and healthcare-oriented company. The result was a flexible, but tight, corporate image that carried through all the points of contact with their audience.